Habitat & Conservation  |  10/30/2023

ALPS OutdoorZ Renews National Sponsorship with Pheasants Forever and Quail Forever


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Longtime partner will continue to support the Hunter Mentor Pledge campaign

Pheasants Forever and Quail Forever are proud to announce the national sponsorship renewal of ALPS OutdoorZ, one of the nation’s most innovative outdoor product lines. The partnership provides ALPS OutdoorZ with marketing opportunities for the nation’s largest upland audience, delivers financial support for habitat conservation efforts nationwide, and directly endorses the R3 (Recruit, Retain, and Reactivate) efforts of the highly successful Hunter Mentor Pledge campaign.

Pheasants Forever and Quail Forever have once again partnered with ALPS OutdoorZ in an effort to engage current hunters by challenging them to pledge to share our outdoor lifestyle by taking a new or lapsed hunter afield this upcoming year. In fiscal year 2023, the Hunter Mentor Pledge generated 526 submissions from outdoor mentors across 40 states, detailing their successful outdoor endeavors with new or re-introduced hunters.

“In its mission to provide quality, affordable hunting gear to sportsmen and sportswomen, ALPS OutdoorZ is a company that also prides itself on giving back to conservation initiatives at a high level,” said Ashley Chance, hunting heritage program manager for Pheasants Forever and Quail Forever. “Pheasants Forever and Quail Forever’s work to conserve wild places and upland species, along with the men and women who pursue these outdoor traditions, would not be possible without incredible companies like ALPS OutdoorZ. Their support of the organization’s Hunter Mentor Pledge creates conservation advocates for the future.”

“We truly value the partnership with Pheasants Forever and Quail Forever. They have been great partners in our quest to Share the Lifestyle. With the common goal of getting more people outside and saving our hunting heritage, we are truly making more of an impact together than we could individually,” said Adam Brune, ALPS OutdoorZ vice president of product development

ALPS Brands established ALPS OutdoorZ in 2007 with the mission of developing affordable, performance-driven hunting gear. Years later, after releasing its first group of hunting products, the company has grown to offer packs, furniture, gun cases, sleeping bags, and ground blinds. The corporation's unmatched dedication to wildlife habitat conservation and hunting heritage for future generations makes it an outstanding addition to Pheasants Forever and Quail Forever’s current list of national sponsors.

In addition to print publication advertising, the following highlights key components of the relationship between ALPS OutdoorZ and The Habitat Organization:

Hunter Mentor Pledge – ALPS OutdoorZ will be recognized as the presenting sponsor of Pheasants Forever and Quail Forever’s 2023-2024 Hunter Mentor Pledge, working to recruit, retain, and reactivate outdoorsmen and women in the uplands. Take the Pledge!

National Pheasant Fest & Quail Classic – ALPS OutdoorZ will be recognized as a gold sponsor, as well as the presenting sponsor of the “Path to the Uplands” Stage/Hunter Mentor Pledge Booth at National Pheasant Fest & Quail Classic in Sioux Falls, South Dakota on March 1-3, 2024.

Learn to Hunt Events: Pheasants Forever and Quail Forever's innovative Learn To Hunt events are specifically designed to provide knowledge, essential skills and an introduction to upland bird hunting through interaction with experienced mentors and hands-on activities. These enlightening events focus on building a unique experience to support participants on their hunting journey and are a great way to discover the value of habitat, wildlife and conservation, all made possible by grant funding via ALPS OutdoorZ. 

Merchandise Program — ALPS OutdoorZ will be featured as a preferred vendor and merchandise program partner. Merchandise program materials will be distributed to chapter leaders and through the Pheasants Forever and Quail Forever online portal.