Purina Pro Plan Renews National Sponsorship as Official Dog Food Partner of Pheasants Forever and Quail Forever

September 21, 2026 – St. Paul, Minn. – Pheasants Forever (PF) and Quail Forever (QF) are proud to announce Pro Plan as a renewing national sponsor, upholding its title as the Official Dog Food of The Habitat Organization. Continuing a decades-long partnership, Pro Plan will continue to support the organization’s mission through national events, publications, digital platforms and educational initiatives.

“Pro Plan’s commitment to the sporting dog community aligns perfectly with our mission to create lasting conservation impacts across North America,” said Chris Kalis, vice president of corporate partnerships for PF & QF. “As a valued partner, Pro Plan helps strengthen our ability to serve members, improve wildlife habitat, and support the bird dogs that make our outdoor traditions possible. The result is a partnership that delivers measurable benefits for conservation, sporting dog owners, and Pro Plan customers.”

With 70 percent of PF & QF members owning one or more dogs, the expertise that Pro Plan provides on canine nutrition, conditioning, training and performance is highly valued by the organization’s members and followers. Pro Plan shares this knowledge monthly as part of “Sporting Dog Shorts,” a video and blog compilation featuring Purina’s expert veterinarians and training prostaff throughout the country. Likewise, their products and expertise are reflected in the organization’s publications, on the floor of National Pheasant Fest & Quail Classic as a diamond sponsor, and their support of conservation initiatives, past land acquisitions, and long-form videos.

 "Bird dogs need birds to find and wild places to find them," said Karl Gunzer, director of sporting dog programs for Pro Plan. "No organization does more to make birds and protect habitat than Pheasants Forever and Quail Forever. That's why our partnership spans more than 40 years, and why Pro Plan is proud to be the Official Dog Food of The Habitat Organization."

For over 90 years, Purina has been guided by the belief that pets and people are better together. Their quest to drive pet nutrition forward and conduct industry-leading research on the well-being of pets pushes the company to do more year after year; including Pro Plan’s support of the places bird dogs love to roam through the partnership with Pheasants Forever and Quail Forever.

To learn more about Pro Plan products, visit their website here.

About Pheasants Forever and Quail Forever  

Pheasants Forever and Quail Forever make up the nation's largest nonprofit organization dedicated to upland habitat conservation. This community of more than 560,000 members, supporters and partners is dedicated to the protection of our uplands through habitat improvement, public access, education and advocacy. A network of 740 local chapters spread across North America determine how 100 percent of their locally raised funds are spent — the only national conservation organization that operates through this grassroots structure. Since its creation in 1982, the organization has dedicated more than $1 billion to 585,000 habitat projects benefiting 32 million acres. 

About Purina

Nestlé Purina PetCare creates richer lives for pets and the people who love them. Founded in 1894, Purina has helped dogs and cats live longer, healthier lives by offering scientifically based nutritional innovations.

Purina manufactures some of the world's most trusted and popular pet care products, including Purina ONE, Pro Plan, Friskies and Tidy Cats. Our more than 11,000 U.S. associates take pride in our trusted pet food, treat and litter brands that feed 46 million dogs and 68 million cats every year. Nearly 500 Purina scientists, veterinarians, and pet care experts ensure our commitment to unsurpassed quality and nutrition.

Over the past five years, Purina has contributed more than $150 million towards organizations that bring, and keep, people and pets together, as well as those that help our communities and environment thrive.

Purina is part of Nestlé, a global leader in Nutrition, Health and Wellness. For more information, visit purina.com or subscribe here to get the latest Purina news.

Media Contact  
Jared Wiklund

JWiklund@pheasantsforever.org