Pheasants Forever and Quail Forever Welcome Orvis as National Sponsor

Minneapolis, Minn. – September 30, 2026 – Pheasants Forever and Quail Forever are proud to introduce Orvis as a new national sponsor through 2027. Orvis will serve as a co-sponsor of the nationwide Hands-On Habitat Month campaign, in addition to providing Pheasants Forever and Quail Forever branded Orvis merchandise. A portion of the proceeds from the co-branded apparel will support The Habitat Organization and its upland habitat conservation mission.

“We’re thrilled to have the backing of Orvis, a legendary brand in the outdoor and conservation space,” said Chris Kalis, Pheasants Forever and Quail Forever’s vice president of corporate partnerships. “This collaboration is a true testament to their support of wildlife and public access - we look forward to a long and successful partnership supporting America’s uplands.”

Since 1856, Orvis has helped people find adventure and connection in the natural world through upland hunting, fly fishing and life with sporting dogs. That heritage comes with a responsibility to protect the bird habitat and waters that make those experiences possible. Today, Orvis makes field-tested gear and apparel for people who share that commitment, whether they’re following a bird dog, casting for trout or supporting habitat restoration.

"Conservation has been core to Orvis for generations, and our relationship with Pheasants Forever and Quail Forever reflects a shared belief that healthy uplands take people willing to care for them," said Simon Perkins, Orvis President and 3rd generation family owner-operator. "We’ve seen the difference these organizations make for habitat, wildlife and access, and we’re proud to deepen our partnership and bring more people into that important work."

In addition to marketing in the Pheasants Forever Journal of Upland Conservation, Quail Forever Journal and the organization’s online channels, Orvis products will be featured at Pheasants Forever and Quail Forever banquets throughout the nation. Likewise, Orvis is sponsoring a cinematic conservation film, “September Sage,” highlighting how falling water levels in the West are impacting both trout and birds – keep an eye out for the new film in November 2026.

Orvis will be recognized as a gold level sponsor of National Pheasant Fest & Quail Classic 2027 in Omaha, Nebraska, on March 5-7. More details can be found at www.PheasantFest.org.

About Pheasants Forever and Quail Forever  

Pheasants Forever and Quail Forever make up the nation's largest nonprofit organization dedicated to upland habitat conservation. This community of more than 500,000 members, supporters and partners is dedicated to the protection of our uplands through habitat improvement, public access, education and advocacy. A network of 754 local chapters spread across North America determine how 100 percent of their locally raised funds are spent — the only national conservation organization that operates through this grassroots structure. Since its creation in 1982, the organization has dedicated more than $1 billion to 592,000 habitat projects benefiting 35 million acres. 

ABOUT ORVIS

Founded in 1856, family-owned-and-operated outdoor retailer Orvis is the trusted guide to the adventure and wonder in nature. Orvis operates more than 35 retail stores around the United States and maintains a network of over 500 dealers worldwide as a trusted source of discovery and adventure in the natural world through fly fishing, wingshooting and our connection with dogs. A purpose-led company, Orvis was one of the first to establish a corporate philanthropy program in the 1980s. The company commits 5% of pretax profits each year to ensuring the sustainable future of fly fishing, wingshooting, and the natural world for future generations. To learn more visit Orvis.com.

Media Contact  
Mikayla Peper  
715-294-0688  
MPeper@quailforever.org