Shotguns & Shooting  |  09/06/2022

Federal Ammunition Renews as National Sponsor


Four decades of conservation support for upland habitat

Pheasants Forever and Quail Forever are proud to announce Federal Ammunition has renewed its national sponsorship, including its title as the official ammunition sponsor of The Habitat Organization. The renewal continues a partnership that's been helping protect upland habitat for over four decades. 
“Federal Ammunition produces upland shotshells by hunters for hunters, and its employees recognize the connection between their customer base, healthy bird populations, and publicly accessible lands” said Chris Kalis, director of corporate partnerships for Pheasants Forever and Quail Forever. “Their brand speaks to the upland conservation work our chapters, volunteers, and staff are accomplishing throughout the year and we couldn’t be prouder to earn their steadfast support.”
As part of its sponsorship, Federal Ammunition has an on-box royalty program that donates a portion of sales proceeds from the popular Prairie Storm ammunition line, as well as Upland High Velocity shotshells, to habitat conservation projects nationwide. The company also supports Pheasants Forever and Quail Forever land acquisition projects in Minnesota which can now be viewed on the organization’s new Public Land Acquisitions Map web application.
In addition to the conservation work achieved within the partnership spanning nearly four decades, Pheasants Forever and Quail Forever also acknowledge Federal Ammunition’s milestone centennial anniversary in 2022. “We’re honored to be part of Federal’s past, present, and future and congratulate their successes over 100 years” added Kalis. “This story includes more than 55 million rounds of conservation support for pheasants, quail, public lands, and our dedicated members.” Members can read more about Federal’s celebrated history on page 114 of the 2022 Upland Bird Hunting Super Issue.
“Pheasants Forever and Quail Forever continue to deliver results for upland birds along with other species. Their drive for creating more habitat has shown to produce more birds for their members and our customers to enjoy days afield. Federal is proud to continue our support to the organizations creating more experiences for our customers, and we plan to continue making the best quality ammunition for them here in America,” said Jason Nash, Vice President of Marketing for Federal.
As the official ammunition sponsor of Pheasants Forever and Quail Forever, Federal Ammunition sponsors the organization’s On the Wing eNewsletter and the 2022 Rooster Road Trip taking place this November in the state of Montana. Additionally, the company is the presenting sponsor for the upcoming 2023 National Pheasant Fest & Quail Classic in Minneapolis on February 17, 18, & 19.