Call of the Uplands® is Pheasants Forever and Quail Forever's first-ever comprehensive, national campaign: a $500 million effort to cultivate the next generation of conservationists and protect and restore upland habitat.

 

On February 25th via a live streamed virtual event, we unveiled Call of the Uplands®, our first-ever comprehensive national campaign. This campaign is a $500 million effort to cultivate the next generation of conservationists, enhance over 9 million acres of upland habitat, and permanently protect 75,000 acres of land FOREVER. You can view this entire event here: Call of the Uplands® Virtual Launch.

 

OUR VISION

In the Uplands, we have a Treasure unlike any other in the world.

From vast golden prairies that stretch across the continent to quiet pine forests that make the world disappear, every wild place holds a promise–a chance to escape, to reconnect, to come alive.

These lands are part of who we are: a gift from past generations of dedicated hunters and conservationists, inscribed with memories and promising new adventures.

Here, Every Acre Tells A Story.

Your dog holding its first perfect point. The explosive flush of a bird. The stillness of the walk back home.

These essential connections—among land, water, plants, animals, and people—are the foundations of Pheasants Forever and Quail Forever.

BUT TODAY, THE UPLANDS ARE SOME OF THE MOST THREATENED PLACES IN THE WORLD.

BUT TODAY, THE UPLANDS ARE SOME OF THE MOST THREATENED PLACES IN THE WORLD.

All across North America, wildlife habitat is rapidly disappearing. Since 2009, the Great Plains have lost more than 53 million acres of grasslands—an area the size of Kansas—to development. Longleaf pine woodlands once covered 90 million acres of the American Southeast. Today, less than 3 percent remain. Changes in land management practices jeopardize the future of the West’s public lands and the upland bird populations they support.

THE HABITAT WE'RE LOSING POSES THREATS TO PHEASANTS,
QUAIL AND OTHER WILDLIFE.

83% DECLINE

in Northern bobwhite quail populations across their entire range (1966-2017)

70% DECLINE

in America's pheasant population in the majority of pheasant states since 1970

53% DECLINE

in populations of grassland bird species since 1970

THE HABITAT WE'RE LOSING POSES THREATS TO PHEASANTS, QUAIL AND OTHER WILDLIFE.

83% DECLINE

in Northern bobwhite quail populations across their entire range (1966-2017)


70% DECLINE

in America's pheasant population in the majority of pheasant states since 1970


53% DECLINE

in populations of grassland bird species since 1970


Today, we have the chance to change that story.

That is why we’ve launched Call of the Uplands®, our first-ever comprehensive, national campaign: a $500 million effort to cultivate the next generation of conservationists by providing over 1.5 million Americans with outdoor experiences and designed to enhance over 9 million acres of upland habitat from the West’s expansive landscapes, to the vast Great Plains, to the quiet southern pine woods. This campaign is our best chance to bring together dedicated citizens, hunter-conservationists, farmers, ranchers, and other partners with a common cause:

A promise to conserve our uplands before it's too late.

 

PILLARS

Together, we’re taking a stand. We have the mission, the expertise, and the passion to make wildlife habitat a NATIONAL PRIORITY—AND A PLAN TO EXPAND WILDLIFE HABITAT CONSERVATON ACROSS THE FOLLOWING STRATEGIC AREAS:


Habitat Conservation

During the campaign we will establish, enhance, restore and protect the highest quality habitat in strategic locations across the country.

We will create a mosaic of high-quality habitat, establishing or improving 9 million acres nationwide and permanently protecting 75,000 acres through fee-title acquisition and conservation easements.

2,400,000 acres

Western Landscapes

5,800,000 acres

Central Landscapes

910,000 acres

Eastern Landscapes

2,400,000 acres

Western Landscapes


5,800,000 acres

Central Landscapes


910,000 acres

Eastern Landscapes


We’ll achieve this goal by advancing three key strategies:

Permanent Protection

Restoring & Enhancing Habitat

Partnering with Landowners

The challenges we face are immense—but our approach and our efforts will deliver real and lasting benefits to the lands we love, the wildlife they support, and the hunters and communities that depend on the health of both.


Education & Outreach

Through the Call of the Uplands® campaign we will reach 1.5 million participants with new and expanded education and outreach programs to engage them in outdoor recreation, shooting sports, hunting and habitat conservation.

We’ll achieve this goal by advancing three key strategies:

Habitat Education

Conservation Leadership

Hunting Heritage

The future hunters, conservationists, and leaders that we engage through this Campaign may be its most significant and lasting legacy:

IT WILL BE UP TO THEM TO CARRY OUR MISSION FORWARD IN THE YEARS TO COME.


Advocacy

We will leverage the full strength of our grassroots organization—because every member and supporter has a vital part to play. In the coming years, we will ensure that we have a proactive presence on Capitol Hill, making conservation a key part of our national dialogue.

Everything we hope to accomplish in protecting and enhancing habitat begins with government policy—and the progress we achieve in policy affects every landscape we care about.

Through Call of the Uplands®, we will bring the collective voice of our 500,000+ constituents and coalition of partners to critical dialogue in Congress, at federal and state agencies, and in state legislatures across the country.

We can make sure our lands and wildlife continue to thrive forever.

BUT WE WILL NEED EVERY LAST MEMBER OF OUR COMMUNITY TO JOIN US IN REALIZING THIS VISION

 

ANSWER THE CALL

This campaign is our promise to never stop working to protect habitat, wildlife, and the meaningful experiences we share outdoors.

This campaign is your opportunity to make a difference for wildlife habitat conservation and future generations.

JOIN US—AND ANSWER THE CALL OF THE UPLANDS® TODAY.


Consider a special campaign gift.

Provides immediate support for the Call of the Uplands® Priorities.

Maintain or upgrade your membership.

Sustains every aspect of the work we do.

Join the habitat legacy society.

Honors those who have included Pheasants Forever and Quail Forever in their estate plans and sustains the work we do for generations to come.

 

STORIES

Because of generous supporters like you, Call of the Uplands® will stand up for a cause you believe in through programs that are dedicated to the conservation of pheasants, quail and other wildlife.


A Heritage that emerged from the land

Their connection and respect for upland habitat started while growing up in east-central South Dakota. Pheasant hunts were a time of fun and fellowship. Learning both the sport, as well as the stewardship aspects of these events created long-lasting memories.

Read More

Everybody can make a difference for habitat & heritage

Pheasants Forever & Quail Forever have laid out 11 ways big, small and in-between, for everyone to make a difference for upland habitat, public lands, all upland wildlife, and the hunting heritage upon which our wild places depend.

Read More

If you're called to nature, you're also called to care for it

The Call of the Uplands® mission closely aligns with Bradley's beliefs that agriculture and conservation go hand in hand. He says the flexible habitat programs enable landowners and  managers to massage habitat back into the landscape by working with nature.

Read More

A Heritage that emerged from the land

Their connection and respect for upland habitat started while growing up in east-central South Dakota. Pheasant hunts were a time of fun and fellowship. Learning both the sport, as well as the stewardship aspects of these events created long-lasting memories.

Read More


Everybody can make a difference for habitat & heritage

Pheasants Forever & Quail Forever have laid out 11 ways big, small and in-between, for everyone to make a difference for upland habitat, public lands, all upland wildlife, and the hunting heritage upon which our wild places depend.

Read More


If you're called to nature, you're also called to care for it

The Call of the Uplands® mission closely aligns with Bradley's beliefs that agriculture and conservation go hand in hand. He says the flexible habitat programs enable landowners and  managers to massage habitat back into the landscape by working with nature.

Read More


 

CONTACT US

To speak with someone directly about how you can support Call of the Uplands®, please email Uplands@pheasantsforever.org or Uplands@quailforever.org, or fill out the form below.

 

DONATE NOW

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