New Look.
Same Mission.
Forever Forward.

The Next Evolution of Pheasants Forever Starts Today

Forty-three years in the making, Pheasants Forever is proud to unveil a refreshed brand identity and logos to inspire and exemplify a unified effort for upland wildlife habitat conservation amongst our members, supporters, and partners. This evolution – the first official change since 1982 – sets the stage for greater organizational presence, engagement, and mission growth throughout the country.

WATCH: Logo Reveal video

Forever Forward

This updated brand identity was developed in concert with Pheasants Forever’s recently updated 2026 Strategic Plan while using the guidance of internal and external designers, chapter volunteers, and the pro bono expertise provided by the industry-leading brand consultants at Joe Smith.

While implementing a budget-friendly phased roll-out beginning July 1st, expect to see our new logos, wordmark, monogram, and brand colors in many public-facing environments immediately. Active members will receive new membership decals in early July and remaining “legacy logos” will be updated or replaced as appropriate and as needed throughout the coming year.

Primary logo with Endorsement

Logo Highlights

1. Iconic Pheasants Taking Flight

2. Added a Hen Pheasant

3. The Hen and Rooster Utilize a Unique Shared-Wing Design

4. The Wordmark’s “P” Features a Spur

5. The Hen and Rooster’s Wingtips Match the Wordmark’s Serifs

Logo Adaptability

Based on feedback from chapter volunteers, partners, and employees, it was clear the legacy logo from 1982 was limiting when it came to the digital and physical environments in which it needed to live. This led to inconsistent usage and an overall lack of adherence to our brand standards and guidelines.

As our avenues of communication continue to evolve, we aimed to create a suite of user-friendly single-color logos, a standalone wordmark, and a monogram that can adapt with - and be deployed in - any environment.

Horizontal Logo, Wordmark, and Monogram

Recognizable and Irreplaceable Silo Decals

As a nod to our legacy of success, the new membership decals will maintain their recognizable “silo” shape.

Our Mission = Our North Star

This transition is a sign of our continued evolution as a leader in habitat conservation. As our impact has grown— 28.5 million+ acres improved, 585,000+ habitat projects , and hundreds of thousands of acres opened for public access—our brand must grow with it.

But one thing will never change:
Our Mission.

We are The Habitat Organization. Rooted in grassroots passion. Fighting every day for healthy landscapes, abundant wildlife, and future generations of upland conservationists.

As we begin this next chapter, we’re inviting you to be part of it in a meaningful way. Donate today to celebrate our new look and advance our shared mission.

Donate Today

Support our Mission in Style

Let’s mark this exciting step forward with renewed energy, a deeper commitment, and a fresh take on some of our favorite products and designs. Make sure to visit our PF Store – Powered by SCHEELS – to purchase lifestyle clothing, hunting gear, dog products and gifts that showcase our new branding. 34 new offerings are available and more will be continually added throughout the summer and into fall.

Shop the PF Store

Quail Forever Raises the Bar

Not to be outdone, Quail Forever is proud to unveil a refreshed brand identity and logos as well. View the video below for a peek at what’s to come and then visit QF’s new logo landing page for all the exciting details.

WATCH: QF Social Video

Thank You

You are an important part of our continued progress. Because of you, we will deepen our impact for upland wildlife habitat, public lands, hunting access, and the next generation of conservationists. Although inspiring and adaptable logos are incredibly important, your support is the true symbol of our strength.

Donate Today