Purina Continues Decades-Long Support of Pheasants Forever and Quail Forever as National Sponsor

Pheasants Forever and Quail Forever are proud to announce the continued partnership of Purina as a national sponsor, featuring Purina Pro Plan as the official dog food brand of The Habitat Organization. The long-term relationship supports Pheasants Forever and Quail Forever’s wildlife habitat conservation mission, while highlighting Purina’s industry leading pet products and services to the nation’s largest collection of upland hunters and dog owners.
“When it comes to science-led nutrition for the nation’s sporting dog community, we’re honored to have a global leader like Purina as a trusted partner and brand that strengthens our mission, supports our members, and provides a high level of satisfaction to bird dog owners throughout North America,” said Chris Kalis, Director of Corporate Partnerships for Pheasants Forever and Quail Forever. “Our combined work in the sustainability sector is helping deliver both habitat conservation successes and healthy ingredients for Purina products – a win-win scenario for the ecosystem and Purina customers.”
With 70 percent of Pheasants Forever and Quail Forever members owning one or more dogs, the expertise that Purina provides on canine nutrition, conditioning, training and performance is highly valued by the organization’s members and followers. Purina shares this knowledge monthly with the organization’s members in the “Tips from Purina Pro Plan” section of the On the Wing eNewsletter, quarterly in the youth oriented Forever Outdoors Magazine, and periodically in the Pheasants Forever Journal of Upland Conservation.

In the sustainability sector, Pheasants Forever and Purina are delivering conservation work in the Prairie Pothole Region as part of the Soil Health and Habitat Program, an innovative strategy to enhance soil health, protect water quality, and increase wildlife habitat for more resilient farms. Likewise, Purina has been an advocate for the organization’s Build a Wildlife Area® program, a signature public lands protection initiative that has acquired more than 20 square miles of habitat in 13 states through this unique, partner-driven matching gift program.
“Pheasants Forever and Quail Forever members cherish the outdoors and love their bird dogs, and that’s what makes this partnership such a great fit,” said Karl Gunzer, Sporting Dogs Director at Purina. “Purina is committed to making the best products for hardworking sporting dogs in a sustainable, environmentally responsible way. Together, our shared values and passions have created a long-lasting, successful partnership that enhances support of conservation actions and promotes all the benefits of spending time in the great outdoors.”
Beyond advertising in the Pheasants Forever Journal, Quail Forever Journal, and organizational websites, Purina Pro Plan will co-sponsor the Bird Dog Parade and Bird Dog Stage as a diamond sponsor of the 2023 National Pheasant Fest & Quail Classic in Minneapolis, Minnesota. Additionally, the Purina booth will host the nation’s top dog trainers who will provide informative seminars throughout the weekend for bird dog owners.
About Nestlé Purina PetCare

Nestlé Purina PetCare creates richer lives for pets and the people who love them. Founded in 1894, Purina has helped dogs and cats live longer, healthier lives by offering scientifically based nutritional innovations. Purina manufactures some of the world's most trusted and popular pet care products, including Dog Chow, Purina ONE, Pro Plan, Fancy Feast and Tidy Cats. Our more than 8,700 U.S. associates take pride in our trusted pet food, treat and litter brands that feed 51 million dogs and 65 million cats every year. More than 500 Purina scientists, veterinarians, and pet care experts ensure our commitment to unsurpassed quality and nutrition. 
Purina promotes responsible pet care through our scientific research, our products and our support for pet-related organizations. Over the past five years, Purina has contributed more than $150 million towards organizations that bring, and keep, people and pets together, as well as those that help our communities and environment thrive. Purina is part of Nestlé, a global leader in Nutrition, Health and Wellness.
For more information, visit purina.com or subscribe here to get the latest Purina news.  

About Pheasants Forever and Quail Forever

Pheasants Forever and Quail Forever make up the nation's largest nonprofit organization dedicated to upland habitat conservation. This community of more than 400,000 members, supporters and partners is dedicated to the protection of our uplands through habitat improvement, public access, education and advocacy. A network of 754 local chapters spread across North America determine how 100 percent of their locally raised funds are spent — the only national conservation organization that operates through this grassroots structure. Since its creation in 1982, the organization has dedicated more than $1 billion to 567,500 habitat projects benefiting 22 million acres.
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