Thorogood® Answers Call of the Uplands as New National Sponsor of Pheasants Forever and Quail Forever

Pheasants Forever and Quail Forever are pleased to announce Thorogood® as a new national sponsor and the Official Hunting Boot of “The Habitat Organization.” The partnership is deep-rooted in the organizations’ shared vision for habitat conservation, hunting heritage, outdoor education, and local community engagement. Thorogood® will now market its innovative line of quality footwear to the nation’s largest collection of upland hunters, while making direct contributions to America’s grasslands.

“Pheasants Forever and Quail Forever are honored to have an American made, Wisconsin-based company like Thorogood join our habitat conservation mission; their customers and staff mirror our membership,” stated Lucas Ramthun, corporate partner representative for Pheasants Forever and Quail Forever. “In addition to the increased comfort level experienced in the field, upland hunters should take satisfaction in knowing that their Thorogood purchase is helping fund quality habitat and more public lands throughout pheasant and quail country.”

Weinbrenner Shoe Co., maker of Thorogood®, is an employee-owned business that has been manufacturing footwear in Wisconsin since 1892. The company’s first dive into the outdoor sector occurred in 1964 with the evolution of the Official Boy Scout Boot: The Hike n’ Camp. At present, Thorogood® manufactures nearly 100 styles of American heritage footwear handcrafted by union tradespeople, including a wide array of outdoor and hunting boots to get the job done, no matter the weather conditions.

“It is our responsibility as outdoor enthusiasts to pave the way for future generations by cultivating, protecting and restoring America’s precious uplands,” said Todd Hanson, SVP of Thorogood. “Thorogood is proud to answer the call by forming a long-term partnership with Pheasants Forever and Quail Forever. Our shared vision for habitat conservation, hunting heritage, education and local community engagement presents a great opportunity to make a difference for generations to come.”

Complementing its national sponsorship, Thorogood® is contributing directly to the goals of Pheasants Forever and Quail Forever’s Call of the Uplands® national campaign - a recently announced monumental initiative to save America’s uplands and cultivate the next generation of conservationists and hunters. Members and supporters will witness Thorogood ® as a Leadership Level Donor in the forthcoming issues of the Pheasants Forever Journal and Quail Forever Journal.
Additional marketing opportunities for Thorogood® include:
  • National Pheasant Fest & Quail Classic – As a diamond sponsor for the 2022 National Pheasant Fest & Quail Classic in Omaha, Thorogood® will be prominently displayed for the event’s attendees at premier booth locations.
  • Core Mission Support – Believing in the core mission of The Habitat Organization, Thorogood® has committed to purchasing Pheasants Forever and Quail Forever memberships for its entire workforce, in addition to some of its partners and customers.
  • Rooster Road Trip – Thorogood® will be the exclusive boot partner for the 2021 public lands hunting trip across pheasant country. Check out for last year’s highlights.
  • Chapter Banquets – Thorogood® will have access to Pheasants Forever and Quail Forever banquets throughout America as a “preferred vendor,” providing discounts for chapter fundraising programs on select footwear in 2021 and beyond.
About Pheasants Forever
Pheasants Forever, including its quail conservation division, Quail Forever, is the nation's largest nonprofit organization dedicated to upland habitat conservation. Pheasants Forever and Quail Forever have more than 125,000 members and 760 local chapters across the United States and Canada. Since creation in 1982, Pheasants Forever has spent over $900 million on 560,000 habitat projects benefiting 20 million acres nationwide. In fact, more than 200,000 of those acres are now permanently protected as public lands. 
Media Contact
Jared Wiklund
Public Relations Manager
(651) 209-4953